fatemeh mohamadi sijani; faezeh taghipour; hamidreza peikari
Abstract
This study is aimed at identifying features that make news related media appealing. Participants in the study were chosen from news correspondents, university professors and news experts. The data were collected through interviews where the key question was "what factors do affect the way viewers use ...
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This study is aimed at identifying features that make news related media appealing. Participants in the study were chosen from news correspondents, university professors and news experts. The data were collected through interviews where the key question was "what factors do affect the way viewers use news related websites?" The analysis was made using the paradigm model of Strauss and Corbin. The results show how the following features affect the model used by viewers while referring to news websites: educational parameters, cyberspace effects, management styles, infrastructure factors and international communications. The interfering factors keeping the study from achieving its goals are as follows: ideological contradictions, factionalized media, de-globalization, mismanagement, technical shortcomings, fake and contradicting news, poor content, not being updated, organizational difficulties. Strategies suggested to make news websites more appealing are managerial, applicable, international, precautionary and infrastructural. Organizational implications are the key result of applying the aforementioned strategies. It has been emphasized that quality content exceeds all the other factors in making a news website more appealing to viewers.
